Prosperity is a
strategy, not a wish.
Content, community and campaigns for hospitality brands who want to be seen — from Melbourne laneways to Lunar New Year. Personalised strategy, backed by seven years of hospitality experience — not guesswork.
Two worlds,
one strategy.
Fat Choi Media is run by an Australian-Chinese founder with seven years inside three Melbourne hospitality agencies — behind the camera, on the floor at launches, and in the DMs the morning after.
Photography, videography, content, community, events, campaigns, product launches, brand strategy, website builds — it's one person who's done every part of the job, not a generic playbook. Every client gets a strategy built around their actual menu and their actual guests: personalised, and backed by the years it took to learn what actually works.
What we run for you
Four disciplines under one roof. Pick what you need, or bring us in for the full stack — from the first content shoot to the site your guests actually book through.
Content & Production
Food photography, videography and captions shot and written to convert — a full production run built around your menu, your space, your season.
Community Growth
Daily engagement, DMs and comment management that turns followers into regulars, and regulars into your loudest reviewers.
Campaigns & Launches
Event coverage, campaign strategy and new product launches — run end-to-end by someone who's done it inside three hospitality agencies, not learning on your dime.
Brand Strategy & Consulting
Brand identity, website builds and ongoing brand management — for owners who want a strategic partner shaping the business, not just someone posting on Instagram.
Seven years. Three hospitality agencies. Every part of the job.
Let's get you seen.
Tell us about your venue and where you want to be by next Lunar New Year. We reply within two business days.